At Curvature, Jeff Leads Global Marketing and Business Development which includes the management of the company’s core business lines, including pre-owned networking, servers and storage, Curvature-branded equipment, and OEM partnerships. Under his management, initiatives such as branding, messaging, demand generation, analyst relations, public relations, digital media and lead development have advanced rapidly. Most recently he lead the company through a complete rebranding initiative encompassing 18 months resulting in a new name and new strategic messaging platform requiring global development and execution. Jeff came to Curvature with a 25-year proven track record of achieving business metric objectives for large, midsized and startup companies. He has held executive-level roles at Cisco, StrataCom, British Telecom, Tymnet and Anderson Consulting. He holds a Bachelor of Science in Decision and Information Sciences from Santa Clara University and a Master of Business Administration in Marketing and Finance.