Vice President & General Manager, Americas
Rodolfo Piedra is responsible for Curvature’s Third-Party Maintenance (TPM) and multi-vendor IT lifecycle services portfolio for the Americas region, focused on scaling successful sales teams while driving rapid revenue growth and strengthening our position as the leading global provider, ensuring the delivery of exceptional service to our customers and partners.
Rodolfo is a global executive leader with more than 20 years of experience in general management, C-Level engagement, strategy, hardware, software, delivery, and consulting with extensive sales experience in services, and solutions both direct and indirect in the Americas region.
Rodolfo served as Xerox Regional VP for the Western Region of the U.S. In that role, he successfully scaled sales to drive revenue growth while improving offerings for all indirect channels, and has substantial experience in Latin America from years of leading Xerox’s businesses in Chile, Mexico, Peru and Argentina, as VP & GM.
He also served as Regional Director for Xerox Latin America, North Region (Peru, Ecuador, Colombia, Venezuela and Nicaragua) in charge of the sales, marketing and delivery of the Xerox Global Services business units. During his career, he held senior sales positions of increased responsibilities for services and hardware solutions.
Prior to Xerox, Rodolfo worked for IBM in the Customer Fulfillment division.